Olympus going even more retro with OM-D camera
18.05.12
Olympus looks set to debut a new compact, high-end camera model whose OM-D name capitalizes on the company's old camera brand.
Olympus teased about an "OMG" camera in recent ads, emphasizing the O and M letters, 43 Rumors reported. And it more recently trademarked OM-D , the site said, adding a February 8 launch , a $1,100 price tag, and a March date for worldwide shipping.
In the film days, Olympus' OM line was one of the majors in the SLR (single-lens reflex) world--indeed, I learned photography with my first camera, an OM-10 I used for many years. With the digital-SLR revolution, Olympus started over with a new brand, the E series line, that came with the Four Thirds sensor and corresponding lenses. That sensor is significantly smaller than a frame of 35mm film and also than competing SLRs from the likes of Nikon, Canon, Sony, and Pentax.
Olympus touted its Four Thirds system as being designed for digital from the start. That may have been true, but it wasn't enough to make it competitive.
Source: CNET